Congratulations on taking the first step in setting up your own travel blog. It is going to take time and persistence but hopefully you achieve your goal of sharing your travels with the rest of the world. There is so much content on how to set up your own blog and I encourage you to read as much as you can. I am learning something new each day and have put some steps below to help you.
First of all, establish what you are going to write on your blog. If you like trying out coffee at new cities, you should write about coffee shops and the grind they use. You can then relate to where you are visiting.
Come up with a name. You want something catchy, something people can remember easily and something relates to what you want to write about.
Come up with a design of your blog. A logo can add to the aesthetics, but is not a must. Determine what heading you want to use and how you would like people to navigate through your page.
Choose whether you want to pay for your blog or not. You can even try out the free sites first before taking the plunge and forking out money for your own site. Some sites include wordpress and wix. I decided to pay for my website through wix’s easy to use system. This way whenever I have lost the motivation to up keep the page, I can always remember I am paying for it and it would be a waste of money if I don’t write something.
Set up Social Media accounts. This is how you are going to promote your page for free. A good tip is not only to promote your own page but anything else related to travel to. If you like an article from another blogger, share it. You also want to have interaction with your visitors. As soon as someone likes your photo or comments on an article, reply to them. Big companies plan their Social Media marketing plans months and even years in advance. I don’t suggest doing this yourself (well not until you become one of those big companies) but definitely prepare some photos for the next month or week.
Write and post continuously. Ideally you would like new content each day. This will keep your website relevant. This can either be an upload of a photo, story, tweet, video or anything else you might seem interested in. If you want your page to be popular, you will need to have at least 1 story a day. Social Media is a real time product, so choose the best time for when you post. Usually before people go to work, around lunchtime or when people arrive home from work.
Learn about SEO or Search Engine Optimisation. Don’t expect to get your head around this one on the first day. People pay companies a lot of money to attract the most users to their website. Check out the guide from Google. It won’t give you the exact way of making it onto the first results page, but it will give you a bit more understanding about it than before.
Analyse as much information on page views and interactions you have with your users. Facebook provides an in depth analysis on each post you publish. You can check the success rate of people clicking on the link and how many like it. For your webpage itself, google analytics gives you the opportunity to determine how many people visit your page, where they come from, how long they stay on average and even the average amount of pages they surf through on your site.
Contact other bloggers and share ideas. This is the way you are going to create a lot of hype about your blog. You are not the only one in the world with a travel blog so network and make those connections to boost the numbers of your page.
A few little tips include:
Save your photos with file names of what is represented in the picture.
Review your work and check for spelling and grammatical errors before posting.
Check your web page on different devices; remember people will most likely to check it on their smart phone now days.
Travel, this way you will have something to write about.
It is going to take time to build your website. It is going to take time to build a solid readership. But in the end, you will be happy you spent your time doing something you are passionate about.
Itchy Feet Escapades is always looking for guest contributors. Have a go at writing your own story and send it through!
If you have any questions, feel free to contact me or leave a comment on our Facebook page. Why not become a member today and get all the latest information as soon as it comes out!